營銷九陣

Business overview

濟南麒麟圣德網絡科技有限公司提供的電商整體解決方案是以品牌為基礎,以品牌全渠道為整體的戰略規劃。以推廣品牌和銷售為最終目的通過品牌策劃、店鋪運營、視覺設計、內容營銷、推廣投放、數據分析、客服外包、媒體公關、拍攝指導等專業系統的服務,以及具有專業行業的媒體及公關,共同打造品牌電商運營,幫助企業解決電商難題,整體幫助企業獲得突破性增長,實現超常規的發展和持續的盈利能力。


The overall e-commerce solution provided by Jinan Kylinet Network Technology Co.,Ltd.is based on the brand and the strategic planning of the brand as a whole.With the ultimate goal of promoting brand and sales,we provide professional system services such as brand planning,store operation,visual design,content marketing,promotion,data analysis,customer service outsourcing.media public relations,and shooting,as well as media and public relations with professional industry.To jointly build brand e-commerce operations,help enterprises solve e-commerce problems,and help enterprises achieve breakthrough growth,achieve extraordinary development and sustained profitability.


1. 品牌策劃

Brand planning

o品牌定位策劃案包括人群定位,店鋪定位,產品定位等,并負責店鋪的活動策劃

The brand positioning plan includes crowd positioning,store positioning,product positioning,etc.,and is responsible for the event planning of the store.



2. 店鋪運營

Shop operation

y2

o店鋪整體規劃構架,梳理產品邏輯及銷售賣點,打造爆款,獲取流量及官方資源。

The overall planning framework of the store,combing the product logic and sales selling points,creating explosions,obtaining traffic and official resources.


3. 視覺設計

Visual design

3_看圖王

o以轉化率為核心,從店鋪的品牌調性、視覺風格、結構流程、欄目規劃、頁面布局、交互特效等方面綜合策劃設計。

At the core of the conversion rate,comprehensive planning and design from the store's brand tonality,visual style,structural process,column planning,page layout,interactive special effects,etc.



4. 內容營銷

Content marketing

y4

o提供內容營銷、活動策劃、媒介傳播渠道等全渠道整合營銷方案,幫助品牌觸達更多精準人群,實現內容價值最大化。

Provide omni-channel integrated marketing solutions such as content marketing,event planning,and media communication channels to help brands reach more accurate people and maximize content value.


5. 推廣投放

Promotion delivery

y5

o付費推廣計劃整合,包括直通車、鉆展、品銷寶、淘寶客的整體投放,實時分析,實現費用最大化產出。

The integration of paid promotion plans,including the through delivery,drilling exhibition,product sales treasure,Taobao customer's overall delivery,real-time analysis,to achieve maximum cost output.


6. 數據分析

Data analysis

y6

o深入店鋪各個環節的數據,主要包括行業分析,流量分析,產品分析,競爭對手分析,人群分析等,一切以數據說話,做數據化運營。

In-depth data from all aspects of the store,including industry analysis,traffic analysis,product analysis,competitor analysis,crowd analysis,etc.,all speak with data,do data operations.


7. 客服外包

Customer service

y7

o客服是最后轉化的關鍵,也是運營環節中重要的一環,我們提供專業的客服團隊,團隊的培訓,接待客戶的技巧,績效考核等專業團隊,讓銷量提升甚至翻倍。

Customer service is the key to the final transformation and an important part of the operation.We provide professional customer service team,team training,customer reception skills,performance appraisal and other professional teams to increase or even double the sales volume


8. 媒體公關

Public relations

y8

o網易、騰訊、新浪、搜狐、風凰網、CCTV等30多家媒體,曾多次對我們服務的品牌商進行深入報道;更多機會曝光品牌,從而提升品牌的知名度。

More than 30 media outlets such as NetEase,Tencent,Sina,Sohu,Phoenix,CCTV,etc.,have repeatedly reported on the brands we serve;more opportunities to expose brands,thereby enhancing brand awareness.


9. 拍攝指導

Shooting guidance

y9

o圖片視覺對電商銷售渠道來說就是靈魂,不管購買任何產品都是通過圖片的展示形成轉化;多年的電商經驗,更了解電商圖片的需求。

Picture vision is the soul for the e-commerce sales channel,no matter what product is purchased,it is transformed through the display of pictures;many years of e-commerce experience,more understanding of the needs of e-commerce pictures.